Media & Business
Collection
Collection
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The Uses and Gratification Theory Applied to Podcasts How Age and Cultural Background Impact a Person’s Podcast Consumption Master Thesis
Weber, Jessica
June 2020 -
From Emotional Appeals to Brand Attitudes: Investigating the Role of Persuasion Knowledge Master Thesis
Tomuţ Popa, Ioana
June 2020 -
Do you speak Generation Z? A qualitative study on how the youngest generation is contextualized in modern mediated society through business perspective. Master Thesis
Tiaka, Evangelia
June 2020 -
To what extent does the consumption of National and International Media relate to the development of National, Foreign and Global Identities and how is the development affected by Intercultural Competence? Master Thesis
Teschner, Rebecca
June 2020 -
Blurring tradition and modernity: Understanding young Chinese diasporas’ online dating experiences Master Thesis
Tang, Jing
June 2020 -
Out of the Closet into Public Invisibility An Analysis of the Portrayal of ‘Lesbianism’ in Advertising Master Thesis
Schlüter, Anna
June 2020 -
‘Intelligence that will win this war’: Investigating Artificial Intelligence for Conservation Master Thesis
Rusch, Natasha
June 2020 -
Non-sports related product endorsement by Cristiano Ronaldo: celebrity marketing through the eyes of young Greek Instagram users Master Thesis
Roussos, Nikos
June 2020