Erasmus University Thesis Repository Publications by Year
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  • The Hidden Identity of Male American YouTubers. An Explorative Search into Gender and Para-Social Behaviour Master Thesis

    Andries Blommers

    June 2021
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    Did you feel that? A qualitative thematic analysis on emotional advertising for male and female personal care products Master Thesis

    Natasha Mhishi

    June 2021
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    F1’s We Race As One: a man’s world through the female consumer Master Thesis

    Julia Keyner

    June 2021
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    Eating your feelings at home: Nutrition tracking experiences during the COVID-19 pandemic Master Thesis

    Judd Elterman

    June 2021
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    The risks of online ambassadorship: can unethical organizational behavior spill-over on employee’s reputation? Master Thesis

    Helene Attardi

    June 2021
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    Blurring boundaries in beauty advertising. A multimodal critical discourse analysis. Master Thesis

    Frauke van Dillen

    June 2021
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    Exploring the relationship between music and movie preferences to diversity attitudes. What is the relationship between an individual’s music and movie preference and their diversity attitude? Master Thesis

    Bethiah Getenet Negussie

    June 2021
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    Bloggers vs. Influencers. Can my next meal really be influenced by anyone? A study on the effects of digital platforms and review valence on consumers’ attitudes, perceived credibility and purchase intentions in regards to choosing a restaurant. Master Thesis

    Raluca Blaga

    June 2021
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