Media & Business
Collection
Collection
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How Micro-influencers Position as Entrepreneurs on Instagram A qualitative study on how micro-influencers in the beauty & fashion industry position themselves as entrepreneurs on Instagram Master Thesis
Yasmin Kassem
June 2022 -
The “funding secured” tweet crisis: An evaluative study on the crisis response of Elon Musk and the reaction of audience Master Thesis
Anna Kazakova
June 2022 -
I Nudge You to Buy a Reusable Cup The effect of nudging on consumers' purchase intention and willingness to pay Master Thesis
Lilian Li
June 2022 -
Crossing personal boundaries or enhancing engagement? The effect of personalized advertisements on consumer’s response Master Thesis
Sanne Linders
June 2022 -
Nudging Toward Sustainable Fashion Purchases: The Case of the Greek Market Master Thesis
Dionysia Sakarellou
June 2022 -
Shops and the Metaverse: What does the future hold? Master Thesis
Dimitrios Fragkiskos Semsis
June 2022 -
Music is not the Product Personal branding of hip-hop artists on social media Master Thesis
Amanda Staggini
June 2022 -
Privacy and Fitness Apps: How Dutch users perceive recommendations on how developers of fitness apps can increase their transparency Master Thesis
Jelle Tim van der Steeg
June 2022