Media & Business
Collection
Collection
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Thinking vs Feeling: Exploring the importance of information processing modes with regard to the effectiveness of experiential marketing Master Thesis
Gozal Mammadzada
June 2022 -
Advertising social identities: Inclusive representations of race, ethnicity and gender in marketing campaigns of makeup brands Master Thesis
Nazeli Mazlumyan
June 2022 -
Challenging or Reinforcing Stereotypes? How Body Diversity is Portrayed in Dutch Underwear Advertisements Master Thesis
Emma Mientjes
June 2022 -
Service Marketing Strategies – Investigating Current Practices and Related Challenges of Luxury Hotels in Finnish Lapland Master Thesis
Nea Mikkola
June 2022 -
The impact of implicit self-theories, ad appeals, and self/brand congruence on advertisement effectiveness A quantitative study using Nike Master Thesis
Kim Mulleneers
June 2022 -
To share or not to share: A quantitative analysis on the effect of personality dimensions and the self-determination theory on the willingness to disclose private data Master Thesis
Veerle van Oosterom
June 2022 -
Gender-neutral fashion advertising: Trapped in stereotyping A critical analysis of representations of gender-neutrality on Instagram fashion advertising from 2021 to 2022 Master Thesis
Heta Emilie Puoskari
June 2022 -
A CEO’s charismatic personality is connected to the company’s business success in terms of profit and brand image Master Thesis
Miriam Isabelle Kahabka
June 2022