Media & Business
Collection
Collection
-
(Un)filtered: Cosmetic industry Instagram advertisements affecting purchase intentions, self-esteem, and social comparison Master Thesis
Chara Tsioumperi
August 2023 -
The effects of environmental and uniqueness benefits in slow fashion advertising on the purchase intention and willingness to pay of consumers. Master Thesis
Margje Hönen
August 2023 -
Slowing down the fashion industry Master Thesis
Kaja de Koff
August 2023 -
Digital Grandstands: Understanding the Impact of Social Media Platforms in the Dynamics of Online Brand Communities of Formula One Master Thesis
Ariana Valdelomar Barquero
August 2023 -
Revolutionizing Storytelling: Releasing the Power of AI-Generated Product Narratives by ChatGPT on Consumers’ Sustainable Fashion Behavior Master Thesis
Simona Šimkutė
August 2023 -
The Educational Value of Public Service Media in Western Europe Master Thesis
Matthias Mostböck
August 2023 -
Thesis Research Paper Master Thesis
Luigi Roggiero
August 2023 -
Creating value within the Metaverse Master Thesis
Sophie Rasmussen
August 2023