Media & Business
Collection
Collection
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Selling Cities: Exploring online city branding in Tokyo, Athens, and New Orleans. An image cluster analysis of three DMO Instagram accounts in Tokyo, Athens, and New Orleans. Master Thesis
Papantonaki, Eva
January 2024 -
Framing of COP28 by the United Kingdom and the United States News Media Master Thesis
Vanaria, Nino
January 2024 -
Avenues of Deeper Engagement Through the Consumer Lens: Exploring the Motivations for Engagement and Consumer Experiences of Djerf Avenue's Online Brand Community Members - A Qualitative Study. Master Thesis
Tmušić, Maja
January 2024 -
Leadership Communication and its Impact on Employee Well-being: An Investigation in the European Food Industry Master Thesis
Scarpelli, Arianna
January 2024 -
Leveraging Social Media for Financial Sustainability of Polish Migrant-Aid Nonprofit Organizations Master Thesis
Morka, Aleksandra
January 2024 -
The Role of Creativity in Marketing The Power of Divergence: How Brands Use Creativity in Branded Content & Entertainment Master Thesis
Szwajnos, Natalia
January 2024 -
U&G of Audio Streaming Platforms Understanding the relationship of brand experience, satisfaction and loyalty Master Thesis
Musomba, Lenny
January 2024 -
Do Words Matter in Feminist Fundraising? An Experiment Assessing the Influence of Linguistic Choices in Feminist Non-Profit Communications and Their Impact on Willingness to Donate Master Thesis
Daleweij, Iris
January 2024