Erasmus University Thesis Repository Publications by Year
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    Human, Virtual Human-Like, and Anime Influencers in the Fashion Industry: Examining the Mediating Role of Perceived Authenticity and Parasocial Interactions in the Relationship Between Perceived Novelty, Purchase Intentions, and Word-of-Mouth Intentions Master Thesis

    Ivet Koleva

    October 2025
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    Mirror, mirror on the screen The impact of perceived physical similarity with fashion models on purchase intentions. Master Thesis

    Manouk Weynschenk

    October 2025
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    Audience Reactions to Black Marxist films as seen on Letterboxd and IMDb Master Thesis

    Kamau Hawthorne Hawthorne

    October 2025
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    Brand Advocacy Formation through Trust: A Study of Communication Strategies in Digital Environments Master Thesis

    Son Nguyên Truong Son

    October 2025
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    Voices that Matter: Effects of CSR and CSA on Word-of-Mouth in Indian Start-ups- A quantitative approach Master Thesis

    Awanti Chakane

    October 2025
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    Exploring Visual Elements in the Premium Grocery Market A Study of Fortnum & Mason, London, UK Master Thesis

    Ana Mogîldea

    October 2025
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    Cultural Identity Reconstruction Through Taiwanese Period TV Dramas Master Thesis

    Hsuan-Le Pan

    October 2025
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    Readers or Consumers? Identity Portrayal in Italian Lifestyle Magazines A case study on Cosmopolitan Italia Master Thesis

    Stella Botta

    October 2025
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