Media & Business
Collection
Collection
-
A qualitative study on international branding and marketing of SVOD services. The case of Netflix in the Turkish market Master Thesis
Merve Gezgin Berksan
June 2021 -
Building Legitimacy at the Fringes: A Qualitative Investigation of Renewable Energy Crowdfunding platforms Master Thesis
Polina Atabekian
June 2021 -
A Political World: Brands and the Representation of Migrant Women in Advertising Master Thesis
Zeynep Akın
June 2021 -
Value Creation in Online Bedroom Pop Scenes Master Thesis
Penelope Peta Frances Goemans
June 2021 -
Chinese audiences’ judgments on culturally incongruent product placement in movies. An online experiment Master Thesis
Zihao Jin
June 2021 -
HOW PROMOTIONAL MESSAGES GO GREEN. A quantitative research on how activating motives in promotional messages about wall insulation can influence households’ intentions to implement this measure Master Thesis
Katayoun Mehrpou
June 2021 -
The Digital New Museology Framework. A qualitative case study on fulfilling the museum’s societal role in the digital space Master Thesis
Selma Chrifi Alaoui
June 2021 -
Precarity en double: The Effect of COVID-19 on Musicians. The case of Greece Master Thesis
Zografini Maria
June 2021