Media & Business
Collection
Collection
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Exploring the Influence of Consumer Brand Identification on Online Brand Advocacy: The Mediating Role of Consumer Brand Engagement in Online Travel Agencies Master Thesis
Nazareth, Diana
January 2024 -
Bridging the Green Gap; The mediating role of Attitude towards Green Product Purchase and Green Brand Love Master Thesis
Vollebregt, Lotte
January 2024 -
Lingerie and Body Positivity on Instagram A Qualitative Content Analysis of Social Media Users’ Expressions Master Thesis
Vliet, Marit van
January 2024 -
Target your Employees: identifying key elements in employer-branded social media advertising Master Thesis
Groenewegen, Demi
January 2024 -
It feels more real! Impact of UGC (User-generated content) and FGC (Firm-generated content) on the purchase intention of male and female university students. Master Thesis
Cerón Mendoza, Yeria
January 2024 -
Placement Prominence and Cultural Influence: Their Roles in Shaping Brand Attitudes and Purchase Intentions in the Chinese Market Master Thesis
Du, Qingfang
January 2024 -
Examining the Impact of Instagram Influencers Unrealistic Appearances and Gender Differences in Self Esteem Master Thesis
Netscher, Cathlynn
January 2024 -
A Foreign Policy for All Exploration of the German Feminist Foreign Policy in Political Discourse Master Thesis
Holzer, Maxime
January 2024