Media & Business
Collection
Collection
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We Can't Do It Alone! An Analysis of Online CSR Communication of Dutch Music Festivals Master Thesis
Valeria De Villi
October 2025 -
The Role of Artificial Intelligence in Shaping Marketing Practices: A Professional Insight Approach. Master Thesis
Pasang Lama
October 2025 -
Framing Strategies and Consumer Willingness to Adopt Plant-Based Diets Exploring the Impact of Combined Framing Strategies Master Thesis
Giulia Dentice
October 2025 -
Influencers, Inclusion and Intentions The impact of diversity in influencer marketing on purchase intentions of Dutch beauty consumers Master Thesis
Stephanie Lin
October 2025 -
FIFA to EA Sports FC: Understanding Brand Loyalty and Player Identity in a Changing Football Gaming Landscape Master Thesis
Daniel Zeilstra
October 2025 -
All eyes on her The portrayal of women in Greek advertisements after the Greek #MeToo movement Master Thesis
Penelope Soufalidaki
October 2025 -
Ethics in Social Media Marketing: How do practitioners balance ethical considerations with strategic goals in practice? Master Thesis
Nicolas Randolfi
October 2025 -
The impact of Sustainability Claims and Product Categorization on Attitudes and Purchase Intentions toward Hybrid Food Products: The Moderating Role of Consumer Familiarity Master Thesis
Elisa Prince
October 2025