Media & Business
Collection
Collection
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The Paradox of Influence: Authenticity in TikTok's Blurred Digital Space An Experimental Survey on The Role of Persuasive Language and Content Disclosure on Perceived Authenticity Master Thesis
Morgan Moelchand
October 2025 -
From Influence to Integrity How Employees Are Redefining Brand Influence and Shaping Trust-Based Relationships with Gen Z Consumers in the Era of Social Media Marketing. Master Thesis
Aliya Yermukan
October 2025 -
Algorithmic Feminism: TikTok's Role in Shaping Young Women's Perceptions of Gender Equality Master Thesis
Lorine Tümen
October 2025 -
October 2025 -
Navigating Privacy and Empowerment Women's Perceptions of Data Use in Femtech Tracking Apps Master Thesis
Luna Kok
October 2025 -
"It's a Freak!": The Construction of the Monstrous-Feminine in contemporary feminist horror cinema An Analysis of Jennifer's Body (2009), The Love Witch (2016), and The Substance (2024) Master Thesis
Nicolò Gaeta
October 2025 -
Green, Healthy, or Cheap? Exploring How Claim Types Influence Purchase Intention Master Thesis
Gunnar van Eekhout van Eekhout
October 2025 -
Beyond the fame: The influence of endorser type and credibility in social media posts on Generation Z's purchase intentions. Master Thesis
Alice Zolotarova
October 2025