Media & Business
Collection
Collection
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Does cultural diversity matter? Effects of higher education diversity communication on students’ responses Master Thesis
Iuliana Talmaciu
June 2021 -
Gender inequality in online music production: A qualitative content analysis comparison of online audiences’ evaluation on cover performers of metal and popular music on YouTube Master Thesis
Marlene Lara Martinez Lobelle
June 2021 -
Chinese audiences’ judgments on culturally incongruent product placement in movies. An online experiment Master Thesis
Zihao Jin
June 2021 -
HOW PROMOTIONAL MESSAGES GO GREEN. A quantitative research on how activating motives in promotional messages about wall insulation can influence households’ intentions to implement this measure Master Thesis
Katayoun Mehrpou
June 2021 -
Private Autonomous Vehicles. The compatibility of privacy regulation and innovation in autonomous vehicles Master Thesis
Maximilian C. Mathysen Gerst
June 2021 -
Representing Brand Identity through Body Positivity on Instagram. A Thematic Analysis of the Aerie Brand Master Thesis
Vinsensa Gerosa Sivinadia
June 2021 -
The Never-Ending Hedonic Treadmill of Advertising in The Digital Age. An Empirical Study on The Effects of Social Media Advertising on Compulsive Buying, Customer Satisfaction and Life Satisfaction in Young Adults Master Thesis
Ka Yin Olivia Yuen
June 2021 -
The Hidden Identity of Male American YouTubers. An Explorative Search into Gender and Para-Social Behaviour Master Thesis
Andries Blommers
June 2021