Media & Business
Collection
Collection
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Challenging or Reinforcing Stereotypes? How Body Diversity is Portrayed in Dutch Underwear Advertisements Master Thesis
Emma Mientjes
June 2022 -
Service Marketing Strategies – Investigating Current Practices and Related Challenges of Luxury Hotels in Finnish Lapland Master Thesis
Nea Mikkola
June 2022 -
The impact of implicit self-theories, ad appeals, and self/brand congruence on advertisement effectiveness A quantitative study using Nike Master Thesis
Kim Mulleneers
June 2022 -
To share or not to share: A quantitative analysis on the effect of personality dimensions and the self-determination theory on the willingness to disclose private data Master Thesis
Veerle van Oosterom
June 2022 -
Gender-neutral fashion advertising: Trapped in stereotyping A critical analysis of representations of gender-neutrality on Instagram fashion advertising from 2021 to 2022 Master Thesis
Heta Emilie Puoskari
June 2022 -
One Standard of Beauty, Two Standards of Environmental Sustainability How do Asian and Western cosmetic companies incorporate environmental sustainability into sustainability reporting from 2018 onwards? Master Thesis
Ridhwan Rusli Bintang
June 2022 -
What makes employees tick? How corporate culture sustains employee engagement in startups A Case Study Master Thesis
Alessia Spiegel
June 2022 -
Cause branding attitude: An assessment of the role of cause immediacy and customers’ psychographic characteristics Master Thesis
Fatemeh Aghaei and Dr. Serge Rijsdijk
June 2022