Media & Business
Collection
Collection
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I Nudge You to Buy a Reusable Cup The effect of nudging on consumers' purchase intention and willingness to pay Master Thesis
Lilian Li
June 2022 -
Crossing personal boundaries or enhancing engagement? The effect of personalized advertisements on consumer’s response Master Thesis
Sanne Linders
June 2022 -
Nudging Toward Sustainable Fashion Purchases: The Case of the Greek Market Master Thesis
Dionysia Sakarellou
June 2022 -
Shops and the Metaverse: What does the future hold? Master Thesis
Dimitrios Fragkiskos Semsis
June 2022 -
Music is not the Product Personal branding of hip-hop artists on social media Master Thesis
Amanda Staggini
June 2022 -
Privacy and Fitness Apps: How Dutch users perceive recommendations on how developers of fitness apps can increase their transparency Master Thesis
Jelle Tim van der Steeg
June 2022 -
Feyenoord and their strong bond with the city of Rotterdam A thematic content analysis of brand identity building on Instagram Master Thesis
Ruben Verweij
June 2022 -
Data Privacy and Security Perceptions in Virtual Reality Technologies amid EU Citizens European “Quest 2” user’s perception towards the collection and processing of personal data Master Thesis
Pascal Vineis
June 2022