Media & Business
Collection
Collection
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Influence of the need for affect and need for cognition on the relationship between the persuasion techniques scarcity and consensus and the purchase interest and intention Master Thesis
Dominik Mate
August 2023 -
Personalizing persuasion strategies to individuals’ personality traits in online advertising Master Thesis
Jillian Neuvenheim
August 2023 -
Authentic consumer-based CSR communication: exploring its impacts on corporate reputation and purchase intention Master Thesis
Luca Nyiri
August 2023 -
The Balenciaga Controversy Master Thesis
Alessia Bruno
August 2023 -
Employees’ Perception of Diversity and Organization Identification. Master Thesis
Ségolène Ayosso
August 2023 -
From Laboratory to Luxury Master Thesis
Jiarong Feng
August 2023 -
The importance of strategy and transparency in times of corporate crisis Master Thesis
Femke van Bodegom
August 2023 -
The effect of corporate socio-political activism on employees’ organizational identification, organizational citizenship behavior, and employee advocacy Master Thesis
Noor Bijkerk
August 2023