Media & Business
Collection
Collection
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The perception of Gen Z on the brand image of Shell through its environmental sustainability communication. The perceptions of Generation Z on the brand image of Shell through its environmental sustainability communication on Instagram. Master Thesis
Huizinga, Pieter
January 2024 -
From Bedroom Soundtrack to Success Analyzing Contemporary Promotion Strategies of Upcoming Music Artists on TikTok Master Thesis
Bilý, Edo
January 2024 -
Beyond the animal-testing label: The impact of CSR internal-external congruence on consumer responses Master Thesis
Vuong, Dung
January 2024 -
Consumer Reactions to Synced Advertising in the Netherlands A quantitative study on the relationship between experience with synced advertising, privacy concerns and advertising avoidance on social media Master Thesis
Elven, Jaimy van
January 2024 -
Recycling Fast Fashion: The Impact of Environmental concern on Consumer Behaviour Towards Recycled Products in the Fast-Fashion Industry Master Thesis
Deep, Bhavya
January 2024 -
Corporate-NGO partnerships in the oil and gas industry An experimental study on how aspects of social alliances shape consumer outcomes Master Thesis
Ganov, Peter
January 2024 -
Authentic brand activism or woke-washing? Consumers’ perceptions of brands engaging in socio-political activism. Master Thesis
Hosie, Kaija
January 2024 -
AI for Engagement and Motivation in Academia Investigating ChatGPT and its Fulfilment of Autonomy, Competence and Relatedness Master Thesis
Wierz, Nikolas
January 2024