Media & Business
Collection
Collection
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The Role of Artificial Intelligence in Shaping Marketing Practices: A Professional Insight Approach. Master Thesis
Pasang Lama
October 2025 -
Sex Sells, But to Whom? Cultural and Gender Influences of Sexual Appeal Levels on Ad Attitude on Women Master Thesis
Sofia Shamova
October 2025 -
Investigating the Impact of TikTok Use on Mental Health Anxiety among Generation Z Master Thesis
Anastasija Leit?ne
October 2025 -
The Role of Brand Personality Appeal in AI Subscription Intentions and Brand Advocacy: Mediating Effects of Trust and Emotional Engagement And the Moderating Role of Anthropomorphism Tendency Master Thesis
Trung Hieu Dang
October 2025 -
Disney's Princess Revolution: Deconstructing Femininity in Animation Master Thesis
Amoros, Carla
October 2025 -
Personalized politics How politicians construct their political brand on Instagram Master Thesis
Ysabelle Annokkee
October 2025 -
Understanding Resistance And Resentment Towards DEI Policies: Evidence from Employees Working in the Netherlands A Quantitative Study Master Thesis
Kristina Dimitrova
October 2025 -
October 2025