Media & Business
Collection
Collection
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Playing Publicly Public-Commercial Collaboration and the Future of PSM Master Thesis
Augustin Schobert
October 2025 -
Beware of the Wrinkles The Impact of Fear-Based Skincare Advertising on Brand Perception Among Gen Z Consumers Master Thesis
Eliana Hristova
October 2025 -
More Than Human The Influence of Interactivity, Anthropomorphism, Parasocial Relationships, and AI Literacy on Consumer Trust in AI Influencers Across Cultures Bachelor Thesis
Mehek Shah
October 2025 -
Phygital Politics The Intersection of Political Influence and Consumer Behavior Master Thesis
Carolina Schillinger
October 2025 -
Navigating Brand Identity on Instagram A Thematic Analysis of SKIMS Master Thesis
Julie Mastenbroek
October 2025 -
The Paradox of Influence: Authenticity in TikTok's Blurred Digital Space An Experimental Survey on The Role of Persuasive Language and Content Disclosure on Perceived Authenticity Master Thesis
Morgan Moelchand
October 2025 -
From Influence to Integrity How Employees Are Redefining Brand Influence and Shaping Trust-Based Relationships with Gen Z Consumers in the Era of Social Media Marketing. Master Thesis
Aliya Yermukan
October 2025 -
Algorithmic Feminism: TikTok's Role in Shaping Young Women's Perceptions of Gender Equality Master Thesis
Lorine Tümen
October 2025