Media & Business
Collection
Collection
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Leading the Brand: The Influence of CEO branding and CEO gender on Consumer Purchase Intention Master Thesis
Armando van Veen
October 2025 -
Digital Marketing: the complex interplay of influencer type, advertisement message type, and social media platform Master Thesis
Sietske Reinders Folmer
October 2025 -
Healthy Food Products: Testing the Impact of Ad Type and Content Format on Consumers' Purchase Intention Master Thesis
Sophie Kraaijeveld
October 2025 -
We Can't Do It Alone! An Analysis of Online CSR Communication of Dutch Music Festivals Master Thesis
Valeria De Villi
October 2025 -
Framing Strategies and Consumer Willingness to Adopt Plant-Based Diets Exploring the Impact of Combined Framing Strategies Master Thesis
Giulia Dentice
October 2025