Media & Business
Collection
Collection
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Blurring boundaries in beauty advertising. A multimodal critical discourse analysis. Master Thesis
Frauke van Dillen
June 2021 -
The effects of product claims on vegan dog food. Understanding the role of framing on purchase intent Master Thesis
Anne Smeets
June 2021 -
The Digital New Museology Framework. A qualitative case study on fulfilling the museum’s societal role in the digital space Master Thesis
Selma Chrifi Alaoui
June 2021 -
Exploring How Consumers Build a Preference for Financial Institution Brands Through the use of Bank Services. An analysis of consumer needs and identities Master Thesis
Patrick de Lange
June 2021 -
A Political World: Brands and the Representation of Migrant Women in Advertising Master Thesis
Zeynep Akın
June 2021 -
A Demand for Corporate Social Responsibility during COVID-19 Pandemic. The Case of Poland Master Thesis
Weronika Reiwer
June 2021 -
“I don’t like it but that’s how it works”: Exploring Greek millennials’ perceptions of personalized advertising on Facebook and Instagram. Master Thesis
Kalliopi Tsatsarou
June 2021 -
Made for Mobile. Exploring the effect of vertical video formats on online public television viewer experience Master Thesis
Derk Molijn
June 2021