Media & Business
Collection
Collection
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Employees’ online presence as ambassador: How an organizational transgression can influence employee’s reputation Master Thesis
Pattianakotta, Jemima
July 2021 -
Consumers' social media responses to the greenwashing of fashion industries: A quantitative research on how social media behavior is influenced by greenwashing and trust Master Thesis
Giannaki, Christina
July 2021 -
Retroactive Nostalgia in the Nintendo Fandom: A qualitative interview study on the three motivations to develop nostalgia Master Thesis
Varga, Berci
July 2021 -
Distance and Global Television Engagement: An analysis of Dutch nationals’ engagement with foreign Netflix original series Master Thesis
Fourie, Basia
July 2021 -
Skincare for real men: A qualitative study of masculinity construction in Grooming advertising Master Thesis
Barrera Tapia, Cinthya
July 2021 -
“Our bodies do not exist to be beautiful, our bodies exist to be lived in” The construction of fat acceptance, body positivity and body neutrality content both on Instagram and as formulated by young female professionals Master Thesis
Campiña Wasmus, Judith
July 2021 -
A Marketing Utopia: Why brand managers are reenvisioning the world through activism Master Thesis
Kleine Deters, Babette
July 2021 -
Call Of Duty: Marketing Warfare Activision’s use of marketing to construct Call of Duty: Modern Warfare’s Brand Identity Master Thesis
Tolokonski, Nikita
July 2021