Erasmus University Thesis Repository Publications by Year
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Media & Business

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    Online mentorship matters on employee engagement within companies The case of the NN Future Matters Scholarship Master Thesis

    Florou, Maria

    July 2021
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    E-Commerce Retail & Augmented Reality. An Exploratory Study about Virtual Fitting Room Technologies and Online Customer Experiences Master Thesis

    Renée Koppens

    August 2021
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    Online news media framing of corporate crises The case of the ‘’Live for Now’’ Pepsi advertisement in the USA Master Thesis

    Skari, Kelly

    November 2021
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    Cosmetics Brands and Sustainability: More than just an image? A qualitative analysis of sustainability integration in the branding strategy of niche cosmetic brands Master Thesis

    Martynenko, Anna

    November 2021
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    Challenge yourself to change A thematic and multimodal critical discourse analysis of community building in fitness online brand communities Master Thesis

    Mantilla Vargas, Laura

    November 2021
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    The World of Modest Fashion A qualitative study on the perceptions of the representation of modest fashion in mainstream fashion campaigns and the media. Master Thesis

    Smallenbroek, Charlotte

    November 2021
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    Mapping LGBTQ+ centred controversy in the video games industry Uncovering the interplay between controversy, LGBTQ+ representation, and crisis communication Master Thesis

    Nowak, Marta

    November 2021
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    Conceptualizing Gender Neutrality: A Multimodal Research on the Portrayal and Perception of Gender Neutrality by Fashion Brands and Consumers Master Thesis

    Joanna Kappatou

    June 2022
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