Media & Business
Collection
Collection
-
Finnish Design Brand Collaborations: Testing the Effects of Brand Familiarity on Consumers’ Purchase Intention Master Thesis
Vartiainen, Emma
January 2024 -
Exploring K-Tinder: A Quantitative Study on Motivations and Outcomes of Tinder Usage among South Koreans Master Thesis
Jung, Seunghee
January 2024 -
Beyond Networking: Does Social Comparison on LinkedIn Influence Job Search Anxiety by Reducing Career-Related Self-Efficacy of Graduate Students? Master Thesis
Klein, Sarah
January 2024 -
Love's Digital Dilemma: Exploring the Impact of Social Media Monitoring on Trust in Student Relationships with Different Attachment Styles Master Thesis
Tan, Phoebe
January 2024 -
Navigating the Aisles Examining the Impact of Technology-enabled Personalisation on Consumer Behaviour in the Dutch Grocery Retail Sector Master Thesis
Wijk, Justin van
January 2024 -
Understanding Brand Equity and Trust in the Luxury Market: The Role of User-Generated Content and Brand Selfies on Instagram Master Thesis
Crul, Bianca
January 2024 -
The effects of social norms in sustainable advertisements on the levels of skepticism, perceived behavioral control, sustainability beliefs and purchase intention. The influence of different types of messaging in advertisements on the factors presented in the Theory of Planned Behavior, in addition to sustainability beliefs and skepticism levels in individuals. Master Thesis
Kotetishvili Bitchiashvili, Lika
January 2024 -
"Don’t Read this Thesis! How Disrupt-then-Reframe Shapes Consumer Behavior” A Quantitative Study of the Influence of the Disrupt-then-Reframe Communication on Product Value Perception and Purchase Intentions Among Consumers with High Awareness of Sustainable Fashion Master Thesis
Maneschi, Ginevra
January 2024