Media & Business
Collection
Collection
-
From Streaming to Direct Buying: Customers’ Impulsive Buying Behaviour in TikTok Live-Streaming Commerce Indonesian context Master Thesis
Nabila, Sufya
January 2024 -
Plant-Based is the New Meat Promoting plant-based meat alternatives through persuasive communication: An experimental study Master Thesis
Glauner, Friederike
January 2024 -
Partners in Purpose: How message framing, source credibility, and partnership fit influence CSR outcomes in Business-NGO partnerships Master Thesis
Alexandri, Maria-Rodanthi
January 2024 -
Green Threads in Digital Spaces Investigating Environmental Sustainability Communication by Leading Outdoor Clothing Brands on Instagram Master Thesis
Liu, Jie
January 2024 -
January 2024 -
FROM CLICKS TO COMMITMENT Motivations behind Sustainable Support for Humanitarian Organizations Master Thesis
Shakibapour, Parya
January 2024 -
Digital Dialogues: The Role of Co-Creation and Storytelling in Donor Engagement of Water Non-Profits Master Thesis
Natasya Karina Tunggadewi, .
January 2024 -
When Laughter Takes Flight: Analyzing Ryanair's Humorous Strategy on Instagram A Multimodal Discourse Analysis of Ryanair's Memes Master Thesis
Bakomitrou, Eleftheria
January 2024