Media & Business
Collection
Collection
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Strategic Innovation and Public Value in European Public Service Media The case study of Italy and the Netherlands Master Thesis
Menichini, Lorenzo
January 2024 -
Influencers, Inclusion and Intentions The impact of diversity in influencer marketing on purchase intentions of Dutch beauty consumers Master Thesis
Stephanie Lin
October 2025 -
FIFA to EA Sports FC: Understanding Brand Loyalty and Player Identity in a Changing Football Gaming Landscape Master Thesis
Daniel Zeilstra
October 2025 -
All eyes on her The portrayal of women in Greek advertisements after the Greek #MeToo movement Master Thesis
Penelope Soufalidaki
October 2025 -
Ethics in Social Media Marketing: How do practitioners balance ethical considerations with strategic goals in practice? Master Thesis
Nicolas Randolfi
October 2025 -
The impact of Sustainability Claims and Product Categorization on Attitudes and Purchase Intentions toward Hybrid Food Products: The Moderating Role of Consumer Familiarity Master Thesis
Elisa Prince
October 2025 -
News Influencers: The Role of Professional Expertise and Emotional Tone on Gen Z's News Consumption Intention Master Thesis
Maureen Koudhoofd
October 2025 -
CANCEL CULTURE AT THE BALLET BOX: FRAMING STRATEGIESIN THE 2024 U.S. PRESIDENTIAL ELECTION Master Thesis
Clara Johnson
October 2025