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Effectiveness of Augmented Reality Advertising in a Sports Broadcasting Context Master Thesis
Nagy, Balázs
July 2025 -
The Cost of Being Trendy: Exploring the influence of “trendiness” on guilt while investigating the moderating role of the perceived need for uniqueness in the fast fashion industry Master Thesis
Andraschke, Jona
July 2025 -
Buy now, Pay later, Enjoy more? Investigating the relationship between BNPL, the pain payment, and purchase satisfaction Master Thesis
Clementina, Tyasha
July 2025 -
The Role of Vividness and Engagement in Shaping the VR eSports Product Purchase Decisions Master Thesis
Dionísio Osório, Laura
July 2025 -
The best of both worlds? Evaluating the substitutability of Virtual Reality for television in football viewership Master Thesis
Abdullayev, Samir
July 2025 -
Creativity perceptions on AI in abstract versus representational paintings Master Thesis
Schenk, Stian
July 2025 -
The Appeal of Buy Now, Pay Later: A Conjoint Analysis of Consumer Preferences Master Thesis
Osinga, Rowan
July 2025 -
The Role of Age in Country Image Effects on Product Perception: Evidence from Dutch Consumers Master Thesis
Reijs, Mijntje
July 2025