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Buy Now, Perceive Later? How BNPL Influences Brand Perception and Customer Satisfaction Master Thesis
Busto Armstrong, Emilia
July 2025 -
Emotionally Charged Decisions: Impulse Buying and the Moderating Role of Personality Master Thesis
Terlouw, Sabine
July 2025 -
Splurging Your Wallet or Securing the Bag? Consumer Behaviour in the Face of Future Crises Master Thesis
Schoenmakers, Nina
July 2025 -
Status over substance: Hedonic framing, identity alignment, and the value of masstige Master Thesis
van Domselaar, Emma
July 2025 -
Does Retail Therapy Work? An Investigation into Hedonic Versus Utilitarian Products on Consumers’ Purchase Intention and the Mediating Roles of Positive Mood Reinforcement and Negative Mood Reduction Master Thesis
Greer, Annie
July 2025 -
From Price Tags to Eco-Tags : How Sustainability Cues and Price Framing Drive Consumer Decisions in Fashion Master Thesis
Monier, Rio
July 2025 -
Lost in translation or is that the point? The impact of foreign language on green scepticism and purchase intentions Master Thesis
Malais, Annemarie
July 2025 -
Influencer Marketing Strategies: Emotional Arousal as a Predictor of Advertisement Effectiveness Master Thesis
Kanchananut, Pune
July 2025