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Improving Quantitative Decision Making Master Thesis
Rens, Alexander
July 2022 -
Healthy Foods Should Look Healthy vs. Sexy: The effect of background color temperatures of food advertisements (healthy vs. unhealthy) on purchase intentions mediated by perceived healthiness and tastiness Master Thesis
Lee, Eunjeong
July 2022 -
The Effectiveness of Rational Appeals in Advertising for Renewable Energy Master Thesis
de Wit, Mark
July 2022 -
How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior Master Thesis
Versbach, Maxi
July 2022 -
Big and Tall: Exploring the Relationship Between the Use of Plus Size Male Fashion Models and Advertisement and Brand Attitudes. Master Thesis
Zamardi, Keana
July 2022 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Vieira Nunes, Maria
August 2022 -
How can we turn employees into company advocates? Master Thesis
Nelck, Laura
August 2022 -
Why First Impressions Matter - The Influence of Textual Elements on Employee Advocacy Behaviour Master Thesis
Busse, Lilli
August 2022