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Giving Against Evil: The Effect of Identifiable Villains on Charitable Donations Master Thesis
Reimink, Sem
July 2025 -
Beyond Branding: How Color Perception Influences Consumer Willingness to Support Social Causes Master Thesis
Krosse, Risanne
July 2025 -
How Emotions Shape Online Donations: Exploring the Interaction of Incidental and Integral Affect on Charitable Giving Master Thesis
Ortigão Osório de Azevedo Meireles, Luísa Maria
July 2025 -
Between Attention and Avoidance: An Experimental Study of Emotional Valence, Attention and Donation Behavior on Social Media Master Thesis
Janzen, Sanne
July 2025 -
From Words to Wallets Master Thesis
van Ruth, Veerle
July 2025 -
The Role of Storytelling in Advertising: Emotional Impact and Its Effect on Ad Effectiveness Master Thesis
Groenendijk, Kyenne
July 2025 -
The Influencer Illusion: Can Dishonest Claims Still Sell? Master Thesis
Akdoğan, Doğa
July 2025 -
The Rule of Thirds in advertising: Examining its impact on advertising effectiveness and emotions Master Thesis
Stratton-Woodward, Kate
July 2025