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Green Claims, Grey Areas: How AI Transparency affects Sustainable Purchase Intentions Master Thesis
Ploshtakova, Preslava
July 2025 -
Exploring the Influence of Generative Artificial Intelligence Applications on Consumer Product Attitudes in Video Games Master Thesis
Stolze, Lars
July 2025 -
The Effectiveness of Emotional versus Rational Appeals on AI-generated Advertisements. A study on how AI-generated advertisements can be designed in an effective way Master Thesis
Polvliet, Emilia
July 2025 -
To disclose or not to disclose: Consumer attitudes toward AI disclosures in AI-generated advertisements and the mediating role of advertisement authenticity and credibility Master Thesis
Pruijsers, Anouk
July 2025 -
How hope and anxiety in health claims influence consumer purchase intentions through regulatory focus Master Thesis
Hamers, Naut
July 2025 -
The Effect of Presence- versus Absence-based health claims on food evaluation: Testing the mediating role of tastiness and the moderating role of social media influence Master Thesis
Wang, Mandy
July 2025 -
From Calories to Context: Testing Message Framing in Digital Food Swaps Master Thesis
de Jongh, Loïc
July 2025 -
Do Personalised Discounts Make Us Feel Committed? The Sunk Cost Effect, Price Sensitivity, and Healthy Grocery Purchases Master Thesis
van der Spek, Nienke
July 2025