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Candy Crush Saga: let’s p(l)ay! Master Thesis
Manolova, V.A.
July 2015 -
Substitution decisions during stock-outs considering a product's hedonic nature & stock-out announcements Master Thesis
Liolios, T.
July 2015 -
Restrictions or freedom? the influence of brand essence on online advertising effectiveness Master Thesis
Sterk, J.
July 2015 -
When heritage lets you down: how growth and industry turbulence impact a heritage brand’s credibility Master Thesis
Plas, D.L. van der
July 2015 -
Customer orientation and business performance: a content analysis of Dutch SMEs’ websites Master Thesis
Hul, E.F. van 't
July 2015 -
The differential impact of self discrepancies on compensatory consumption Master Thesis
Berrens, T.
July 2015 -
Nostalgia evoked by upcycled products and its effect on consumers' preferences Master Thesis
Seifert, C.
July 2015 -
The impact of consumer proficiency on response to marketing communication in a foreign language the role of product category Master Thesis
Maria, A.
July 2015