-
A needle in a haystack: on perceived clutter and satisfaction in consumer cloud services Master Thesis
Velzen, D.P. van
September 2015 -
Different levels of price and certification seals as quality signals Master Thesis
Arduc, Z.
September 2015 -
Rewards in marketing does brand familiarity play an important role in the impact of rewards on customer loyalty? Master Thesis
Schoonbrood, S.A.F.
September 2015 -
Emotion and emotion regulation in decision making an investigation of the impact of emotional intelligence on risk taking behavior Master Thesis
Henne, J.
September 2015 -
Are branded mobile applications what they promise to be? the effect of branded applications on the brand engagement compared to other communication channels Master Thesis
Polomska, K.
September 2015 -
Consequences of machine translated product descriptions for consumer attitudes the moderating effect of involvement Master Thesis
Zenke, F.
September 2015 -
Luxury and sustainability in cosmetics exploring motivations to consume luxury cosmetics with eco-friendly characteristics Master Thesis
Ottavi, E.
September 2015 -
Feature consistency and authenticity in retro branding Master Thesis
Moreno Ciciliano, E.
September 2015