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Reward Levels in Crowdfunding - How to Increase Your Campaigns Chance for Success Master Thesis
Zijlstra, Sten
July 2016 -
Crowdfunding Campaigns’ Presence in Social Media Master Thesis
Staseluna, Margarita
July 2016 -
What makes online reviews persuasive? An examination of rational and emotional appeals Master Thesis
Kroft, Ward
July 2016 -
Customers' selection criteria for life insurance in Russia and its implications for marketing strategy Master Thesis
Vershinin, Vladislav
July 2016 -
Does disgust drive moral consumerism? A quantitative study on the effect of disgust on consumers’ purchase intentions of Fairtrade products Master Thesis
Rose, Sammy
July 2016 -
A Study on the Effect of Emotional Versus Rational Appeals of Sponsored Instagram and Facebook Advertisements on Purchase Intention and Ad Intrusiveness with the Moderating Role of Consumer Attitudes towards Advertisements on Instagram versus Facebook Master Thesis
Kalamerd, Awat
July 2016 -
A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention. Master Thesis
van Kampen, Anouk
July 2016 -
The role of status signaling and licensing in overspending on green car purchases Master Thesis
Mandaiker, Paul
July 2016