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The influence of impulsive tendency traits, normative evaluations, social visibility and emotions on impulsive buying behavior Master Thesis
de Jong, Sanne
July 2016 -
Effects of Emotion and Peer Pressure on Impulse Buying Master Thesis
Lozeman, Monique
July 2016 -
Understanding dieters: Society pressures and ideals through advertisement Master Thesis
Peze, Karlijn
July 2016 -
Anticipatory Consumer Guilt: A Study on the Purchase Likelihood of Hedonic Products in the Supermarket Environment Master Thesis
Opfergelt, Katharina
July 2016 -
What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee? Master Thesis
de Mik, Edward
July 2016 -
Effects of Social Motivation on Intrinsic Motivation and Individual Creativity Master Thesis
Viguurs, Eva
July 2016 -
Exceptional Expenses on Spending Behavior: The Role of Past Consumption on Current Purchase Decisions Master Thesis
Rigopoulos, Aris
July 2016 -
The effectiveness of nostalgia in marketing among different product categories Master Thesis
Burghardt, Marvin
July 2016