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Positioning Social Networking Sites across Personality Dimensions: Exploratory Scale Development and Implications for Digital Marketing Master Thesis
Carty, Sabrina
February 2017 -
The Impact of Emotional and Information Valence on the Spread of Electronic Word-of-Mouth Communication Master Thesis
Yen, Jackie
March 2017 -
What effect does a negative emotion have on the purchase intention of hedonic versus non-hedonic products and can this effect be moderated by mindfulness? Master Thesis
Rottier, Denise
March 2017 -
Is Your In-App User Registration Process Really Optimized? The Influence of In-App Registration Process Characteristics on Consumers' Intention to Register Master Thesis
Ahuja, Atul
March 2017 -
The influence of emotional priming and social media activity on the willingness to pay for hedonic products online Master Thesis
Moendir, Lorenzo
March 2017 -
CSR Communication in Hotels Call to Action and Post-Stay Evaluation Master Thesis
Kalfopoulou, Evita
April 2017 -
Assessing brand heritage how brand heritage elements influence perceived innovativeness Master Thesis
Lange, Jimmy
April 2017 -
Smart Dieting - Weight Loss Mobile Applications as a Tool for Self-Regulation Master Thesis
Schultze, Kay
April 2017