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The role of communication messages on consumers' willingness to pay and purchase intention for suboptimal fruit and vegetables Master Thesis
Rutenfrans, Leontien
July 2018 -
A qualitative study of the bookworm consumer culture Master Thesis
Kars, Carmen
July 2018 -
Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car Master Thesis
Göring, Alisha
July 2018 -
Sponsored product ads: Worth it or not? Master Thesis
Lazarova, Gabriela
July 2018 -
Are we still able to be motivated to donate? Master Thesis
Fretes, Emma
July 2018 -
Money cannot buy happiness Master Thesis
Varela, Jermaine
July 2018 -
How different product categories affect the relationship between emotional content and online sharing intentions Master Thesis
van der Stee, Eline
July 2018 -
The impact of social media targeted advertising strategies on brand attitudes Master Thesis
Deknatel, Jimme
July 2018