-
Nudging blood donation: The influence of social pressure and manipulation of proximity perception on non-donors Master Thesis
Lauretta, Alice
August 2018 -
This video is sponsored by... The effects of consumer awareness of paid endorsement on brand credibility in the beauty industry Master Thesis
Alvarez Franco, Camila
August 2018 -
Co-creation as a driver of behavioral intention? An experimental investigation into the value of co- creation in sustainable fashion Master Thesis
Bhouri, Sara
August 2018 -
Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis. Master Thesis
Krietemeijer, Rona
August 2018 -
Green Marketing within Fashion: How can online websites within the fashion industry be optimized, to encourage sustainable purchase intentions among consumers? Master Thesis
Bergmann, Linnea
August 2018 -
The effect of changes in rewards on the status perception of Elite Loyalty Program Members Master Thesis
Hoepner, Marielle
August 2018 -
Research into the impact of mood as a moderator on the emotional valence and arousal of messages when sharing content online Master Thesis
Godinho Cadilhe de Almeida Godinho, Filipa
August 2018 -
Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments Master Thesis
Barchetti, Alberto
August 2018