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Marketing Management

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  • Send it back!: A study on influencing risk perception and purchase intention in the Second Chance and Refurbished product market Master Thesis

    van Mook, Amber

    July 2019
  • Concreteness – a Marketing tool to increase the attractiveness of sustainable products? – A research conducted in the setting of ocean plastic offers – Master Thesis

    Wundram, Alina

    July 2019
  • Gender gap and cultural values at work - An analysis of objective career success in the marketing department Master Thesis

    Fortini, Gaia

    July 2019
  • A discrete choice analysis on user preferences for e-commerce site attributes: Moderating effects of individual-level culture Master Thesis

    Baferou, Angeliki

    July 2019
  • The moderating effect of emotional intelligence on the relationship between consumer’s emotions and financial capability Master Thesis

    Servais, Maximilien

    July 2019
  • How to nudge consumers towards fairtrade apparel Master Thesis

    van Assem, Lotte

    July 2019
  • How rewards influence the willingness to provide personal information online Master Thesis

    Vlaanderen, Elisa

    July 2019
  • Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model Master Thesis

    Chen, Yangling

    July 2019
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