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Follower or followed? The impact of social comparison on brand loyalty, in the context of social media Master Thesis
Broere, Marit
July 2019 -
Feel better, shop less Master Thesis
Rai, Parikrama
July 2019 -
The effect of emotional intelligence on individual’s self-esteem and the compulsive buying of goods and services via Instagram Master Thesis
Palchunova, Anastasiia
July 2019 -
Mind your emotions, mind your wallet, The role of emotion and emotion regulation in consumer behavior Master Thesis
Nikolova, Stefaniya
July 2019 -
Full Funnel Customer Touchpoint Optimization - An attribution model approach Master Thesis
Muntean, Robert
July 2019 -
The effects of disgust and anger on impulsive buying behavior, and the moderating effects of self-control and emotional stability Master Thesis
Behonek, Lisanne
August 2019 -
Impulse buying in the digital age: The interaction between website designs, personality traits and mental states Master Thesis
Georis, Jeanne
August 2019 -
Is Green the New Black? The influence of pride and guilt on CSR consumption choices in the luxury industry Master Thesis
Petrovic, Valentina
August 2019