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The Democratization of Innovation: The effect of customer empowerment in new product development (NPD) processes on observer-consumers’ brand equity perceptions and behavioral intentions in the travel goods industry Master Thesis
Liu, Vanessa
August 2019 -
Personality and careers: The relation between the big five and boundaryless career orientation Master Thesis
Kruijf, John
August 2019 -
The evolution of data-oriented careers in the initial career positions of marketing graduates Master Thesis
Chatzilias, Panagiotis
August 2019 -
The effects of web and mobile environment on online reviews and information overload for search and experience goods: The study of consumers decision making and purchase intention Master Thesis
Ohashi, Rei
August 2019 -
Mind your emotions, mind your wallet, The role of emotion and emotion regulation in consumer behavior Master Thesis
Kanellopoulos, Anastasis
August 2019 -
Consumer Culture Theory (CCT) and qualitative research Master Thesis
Ma, Xinyue
August 2019 -
Towards better customer support - Text classification on Twitter Master Thesis
Tasca, Vlad
August 2019 -
How sweatpants went from sign of defeat to a signal of taking control of one’s life - A qualitative study on casualization of work attire Master Thesis
Sezer, Yasemin
August 2019