-
The role of nostalgic appeals in personalized advertising on attitude and purchase intention Master Thesis
van Veldhoven, Emma
July 2020 -
The goal-gradient hypothesis in the digital world Master Thesis
Bakkers, Suzanne
July 2020 -
The Print Book vs. The eBook: Conceptualizing Two Distinct Consumption Experiences Master Thesis
Murphy, Julia
July 2020 -
The Impact of Communication Format on Risk Perception: Online Trading and Leveraged Financial Products Master Thesis
Ciuraru, George
July 2020 -
Communicating the risk of climate change to increase people’s risk perception and sustainable buying intention Master Thesis
Bezstarosti, Brigit
July 2020 -
Cause-related Marketing: The Role of Consumer Choice of Donation Cause in Mitigating Situational Skepticism Master Thesis
Kukk, Kadi
July 2020 -
Context effects and their boundary conditions: How consumers’ susceptibility to context effects is affected by their own familiarity with the product category, time constraints and online reviews Master Thesis
Ferreira Gonçalves, Mariana Sofia
July 2020 -
Charitable Message Framing and Consumer Attention Master Thesis
de Rooij, Tess
July 2020