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Watching the Game(s): The consumption experience and psychological effects of esports entertainment. Master Thesis
Smeets, Jan
July 2020 -
Which information matters the most to the consumer’s purchase interest: VOLUME or VALENCE? Master Thesis
Nikolov, Bozhidar
July 2020 -
Are Men really less Environmentally Concerned? The Role of Gender Identity Threat Master Thesis
Maas, Mark
July 2020 -
Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation Master Thesis
Julve Garcia, Francisco Javier
July 2020 -
The Role of Anthropomorphization in NGO Crisis Communication Master Thesis
Blattgerste, Tiffany
July 2020 -
Brand Salience in the Car Industry Master Thesis
Masteling, Anouk
July 2020 -
A Study on The Effect of Emotional Advertising In Driving Sustainable Purchases Master Thesis
Martini, Alice
July 2020 -
Cross-channel Perceived Value and Consistency in the Omnichannel Customer Journey of Fashion Retailers Master Thesis
van Wijk, Gwen
July 2020