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Can sustainable marketing make consumers feel free? The research on assertive messages, freedom appeals, and consumer reactance Master Thesis
Hu, Ying
July 2021 -
The effect of the product naming and on-package pictures of plant-based meat substitutes in the age of the #Schnitzelgate Master Thesis
Dommanschet, Mariska
July 2021 -
The Effects of Positive and Negative Framing Techniques on Pro-environmental Purchase Intention Master Thesis
Kersjes, Pauline
July 2021 -
Nuts about coffee: nudging consumers to use plant-based milk in their coffee Master Thesis
Matai, Alysha
July 2021 -
Becoming more ambitious via self-efficacy manipulations Master Thesis
Nevels, Charlotte
July 2021 -
Information in Native Advertising: The influence of advertorials vs native ads for high vs low involvement products on readers’ evaluations Master Thesis
Mouco de Oliveira, Guilherme
July 2021 -
The effects of the psychological distance of donation methods and the motivation to donate on the amount donated and the willingness to make a repeat donation Master Thesis
van Hoogdalem, Floris
July 2021 -
How unethical marketing behavior is exploited in the online vs offline environment. Master Thesis
Ginevra, Daniele
July 2021