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The influence of online paid customer loyalty programs on loyalty program engagement. Master Thesis
Hiele, Ophely
July 2022 -
The influence of Augmented Realty on customer engagement in branded mobile applications (apps) Master Thesis
Reuterink, Iris
July 2022 -
The Engaged Customer: Investigating consumer behavior beyond purchase Master Thesis
Isebia, Shaquirah
July 2022 -
Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement? Master Thesis
Röhler, Isabelle
July 2022 -
Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far Master Thesis
Nummi, Inka
July 2022 -
How does spatial distance influence consumers in making intertemporal choices? Master Thesis
de Jonge, Mathilde
July 2022 -
Tangible vs. Intangible Donations: Influencing donating behaviour through item donations Master Thesis
Oliva Damasceno, Rafaela Beatriz
July 2022 -
Empathy Appeals in Cause-Related Marketing Master Thesis
Mannitz, Birte
July 2022