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How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior Master Thesis
Versbach, Maxi
July 2022 -
The Effectiveness of Rational Appeals in Advertising for Renewable Energy Master Thesis
de Wit, Mark
July 2022 -
Healthy Foods Should Look Healthy vs. Sexy: The effect of background color temperatures of food advertisements (healthy vs. unhealthy) on purchase intentions mediated by perceived healthiness and tastiness Master Thesis
Lee, Eunjeong
July 2022 -
Improving Quantitative Decision Making Master Thesis
Rens, Alexander
July 2022 -
Unraveling the Antecedents of Health Consciousness: The Importance of Unit Type and Evaluation Mode on Front-of-Pack Nutrition Claims Master Thesis
Schoots, Priscilla
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Dawoud, Mohamed
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Popescu, Andrei
July 2022 -
The outlook of European men on the use of male beauty products: How ready and willing are European men to implement beauty products into their grooming routines? Master Thesis
Gugea, Ana
July 2022