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We don’t sell, we serve. The influence of servitization on customer acquisition in business-to-business enterprises Master Thesis
de Hoop, Arjen
August 2022 -
Towards a sustainable end of period poverty in Brazil Master Thesis
Carelsz Ribeiro, Tirsa
August 2022 -
The Shared Solution? The role of the perceived value in user intention; the sharing of micro-mobility and the influence of its perceived value Master Thesis
Bouman, Fabe
August 2022 -
Using web eye-tracking to measure the established effects of varying information search strategies on intertemporal preferences Master Thesis
el Hage, Ayrton Stefan Omar
August 2022 -
The Effect of Advertising Sustainability on Purchase Intention: A Moderated Mediation Analysis Master Thesis
Chen, Han Xiang
August 2022 -
The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift. Master Thesis
Moreau, Elisa
August 2022 -
Owning vs. accessing digital literature – understanding the factors that influence consumers’ intention to use ebook readers and book streaming services Master Thesis
Agafonov, Sophie
August 2022 -
The priming and anchoring of Nutri and Eco Scores: Could cognitive biases stimulate the purchase intention of healthy and more environmentally friendly food products? Master Thesis
van Gruijthuijsen, Maarten
August 2022