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Word of Mouth in a digital age Master Thesis
Amaro Jure, Luis
July 2023 -
The Dynamics of Gender-Identity and Green Brands: Exploring Gender-Identity Congruence and its Impact on Sustainable Purchase Intentions and Sustainability Perceptions Master Thesis
Markman, Britt
July 2023 -
Narratives of Pre-Loved Fashion: How Storytelling inspires People to update their Sustainable Wardrobe Master Thesis
Koenekoop, Terri
July 2023 -
Improving Messages to Encourage Young Adults to Reduce Meat Consumption Master Thesis
Hu, Yiwei
July 2023 -
The Effect of Packaging Color Temperature and Nutri-Score Label on Consumer Perceptions and Purchase Intentions Master Thesis
Letschert, Rutger
July 2023 -
Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM? Master Thesis
Smokova, Desislava
July 2023 -
The Online Choice Environment Master Thesis
Nell, Femke
July 2023 -
The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image Master Thesis
Rungta, Vidhi
July 2023