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Does influencer size matter? – The effect of influencer size on advertising effectiveness Master Thesis
Arnolds Lalanda Proença, Mariana
July 2023 -
Beyond Pricing: Uncovering the Link between Package Size and Consumers' Purchase Likelihood across Healthy and Unhealthy Foods Master Thesis
Schalk Lommer, Katherine
July 2023 -
Keep Your Eyes on the Prize, or Away from the Prize? The Influence of Eye Gaze Direction and Level of Animation of Model on Advertising Attitude Master Thesis
Mikes, Eva
July 2023 -
The interaction between online environments & consumer decision making Master Thesis
Raphaël, Kitty
July 2023 -
Nudging and its Effect on Sustainable Food Consumption Master Thesis
Enders, Sebastian
July 2023 -
When a lot becomes too much Master Thesis
Itani, Mohamad
July 2023 -
The importance of the emotion of awe in Green advertising Master Thesis
Nadhira Salwa Khairana, Nadhira
July 2023 -
The Effectiveness of Emotional versus Rational Appeals on Luxury Brands Master Thesis
Decker, Sam
July 2023