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Can positive feelings compensate for negative reviews? - Whether emotions moderate the relationship between perceived risk (due to reviews) and purchase intention in the context of e-commerce Master Thesis
Mans, Esther
July 2023 -
The Effect of Emotions on Online Impulse Buying. The Moderating Role of Emotional Intelligence and the Mediating Role of Perceived Enjoyment Master Thesis
Garcia Escalona, David Genaro
July 2023 -
Online impulsive buying behavior: The effects of emotions and reappraised emotions on online consumption Master Thesis
Guilonard, Mylène
July 2023 -
The Appeal of Attending Cultural Events Within The Metaverse: Exploring Perceived Value And The Mediating Role of Attitudes On Purchase Intentions Master Thesis
Zafar, Adeel
July 2023 -
Nouveau Luxe: to what extent can Metaverse events (vs physical events) be used to positively increase willingness to buy from luxury brands? Master Thesis
Silvius, Jodie
July 2023 -
A Multimodal Machine Learning Approach to Hospital Readmission Prediction Master Thesis
Nguyen, Thuy Tien
July 2023 -
How do Content Characteristics of TikTok In-Feed Ads Affect Ad Skipping and Ad Engagement? – An Analysis Using Video Intelligence API Master Thesis
Kim, Kyungmin
July 2023 -
An Analysis of Video Game Reviews on Steam: Exploring What Drives Players’ Engagement and Satisfaction Master Thesis
Tran, Hanh
July 2023