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The dematerialization of consumption: Can NFTs bridge the value gap between physical and digital products through their ownership salience? Master Thesis
González Viard, Blanca
July 2023 -
Are physical aspects of brands valuable in the Metaverse? A study on spillover effects of brand attitude in the Metaverse regarding the fashion industry Master Thesis
Pietrzykowska, Julia
July 2023 -
Dematerialization of Consumption: Social status signaling power of NFTs vs. physical products Master Thesis
Buşilă, Anca
July 2023 -
Augmented reality as a tool for providing service excellence rather than a short-term “shiny object” Master Thesis
Donders, Yfke
July 2023 -
Harnessing WOM and eWOM for Customer Acquisition in B2B Consultancy Master Thesis
Haalboom, Marijn
July 2023 -
Increasing Customer Loyalty Using Value Co-Creation in Digital B2B Companies Master Thesis
Anindita Putri Salsabila, Dita
July 2023 -
What are drivers of customer delight in a B2B company? Master Thesis
't Hart, Gijs
July 2023 -
Fragrances in the online world: The effects of website quality on consumers' trust and online purchase intentions Master Thesis
Strevina, Christina
July 2023